LOS ANGELES — January 30, 2026 — The Super Bowl Soulful Celebration returns for its 27th yearwith a reimagined, broadcast-first approach, offering audiences a more immersive way to enjoy one of Super Bowl week’s most enduring traditions when it premieres on BET on Saturday, February 7, 2026, at 8 PM ET/7 PM CT. Filmed in curated segments across Los Angeles and San Francisco during Super Bowl week festivities, the one-hour primetime special is hosted by NFL MVP, broadcaster, entrepreneur, and cultural tastemaker Cam Newton. Anchored by this year’s theme, “Go Higher,” the Celebration invites viewers to reflect on faith, purpose, and progress beyond the game. As the only NFL-sanctioned inspirational event during the biggest weekend in sports, the Super Bowl Soulful Celebration continues its legacy of uniting faith, football, music, and culture, while introducing a thoughtfully curated format designed to bring viewers closer to the heart of the experience.
The broadcast features performances by GRAMMY® Award-winning artist Pastor Mike Jr., five-time GRAMMY® winner Lalah Hathaway, Bay Area hip-hop standout LaRussell, chart-topping Christian hip-hop artist Miles Minnick, American Idol winner Jamal Roberts, the powerful NFL Players Choir, and the electrifying South Carolina State University Marching 101.
“This year’s refreshed format allows us to slow down and be more intentional,” said Melanie Few, Founder and Executive Producer of the Super Bowl Soulful Celebration. “By creating space for deeper storytelling, intimate performances, and meaningful moments of reflection, we’re able to honor powerful voices, impactful leaders on and off the field, and the spirit of community that has defined the Super Bowl Soulful Celebration for more than 25 years.”
“The new format gives us room to be more expressive and cinematic,” adds GRAMMY®-winning artist Adam Blackstone, who serves as Music Director and Producer. “It allows the music, the stories, and the emotion to breathe, creating a powerful experience that celebrates community, purpose, and excellence in a way that feels both intimate and expansive.”
In addition to musical performances, the program honors individuals whose leadership and influence embody the mission and spirit of the Super Bowl Soulful Celebration:
Lifetime of Inspiration Honoree: Randy Moss
One of the most electrifying wide receivers in NFL history, Randy Moss is recognized for his enduring impact on the game, his resilience, and his influence on generations of athletes.
Faith in Action Honoree: Jameis Winston (New York Giants)
Recognized for his outspoken faith, leadership, and commitment to service, Winston exemplifies how purpose and belief can drive impact both on and off the field.
HBCU Player Spotlight: Javon Hargrave (Minnesota Vikings)
A proud alumnus of South Carolina State University, Hargrave’s journey from HBCU roots to NFL excellence reflects perseverance, discipline, and pride in legacy.
Community Impact Spotlight: Presented by Disneyland® Resort, this segment celebrates the power of family, service, and joy through a once-in-a-lifetime experience. The Almond family of the Bay Area is surprised with an unforgettable trip to Disneyland® Resort, highlighting the company’s commitment to creating meaningful moments and uplifting families through shared experiences. The reveal also includes a special appearance by NFL veteran Keenan Allen, adding a heartfelt and memorable moment to the family’s celebration.
Founded in 1999 during Super Bowl XXXIII, the Super Bowl Soulful Celebration has remained a cornerstone of Super Bowl week for more than a quarter of a century, bridging faith, football, and culture through music, testimony, and tribute.
Joining Executive Producer Few, who also established the NFL Players Choir, is Valarie Benning Thompsonas Executive Producer, and Blackstone as Music Director and Producer.
Strategic partners for the 2026 broadcast include Disney and NFL Charities.
Rather than a traditional live-to-tape event, this year’s Celebration allows the full experience to be seen by viewers for the first time all together, in its entirety, when it premieres Saturday, February 7, 2026, at 8 PM ET/7C on BET. An encore presentation will air Monday, Feb. 9 at 10 PM ET/9C.
For more information, follow @SuperBowlSoulful or visit superbowlsoulful.com.
SBSC INTERVIEW AND COVERAGE OPPORTUNITIES
Press opportunities include access to virtual talent interviews, a media roundtable, and in-market coverage during Super Bowl Week, offering unique insights and highlights to build anticipation for the Super Bowl Soulful Celebration premiering on BET on Saturday, February 7, 2026, the night before Super Bowl LX.
Please submit your requests HERE. For questions, please email our team at chris@frontpagefirm.com | press2@frontpagefirm.com.
Radio and Virtual Interviews: Available with select talent (based on talent availability and approval) now through February 6, 2026.
Virtual Media Roundtable: Tentatively scheduled for Thursday, February 5, 2026, offering a chance to speak with key participants, including the creative team behind the show.
In-Market Coverage During Super Bowl Week: During Super Bowl Week (February 4–6, 2026), select talent will be available for in-market, in-studio interviews and guest appearances, NFL Media Center and Radio Row interviews. Contact chris@frontpagefirm.com | press2@frontpagefirm.com to schedule opportunities.
Radio Interview Series: Available now through the premiere to amplify the celebration’s message of inspiration.
SUPER BOWL SOULFUL CELEBRATION 2026 HOST
CAM NEWTON, Host
Cam Newton brings his unmistakable energy, style, and authenticity as host of the 27th Annual Super Bowl Soulful Celebration, airing February 7, 2026, on BET. Known to BET audiences as a dynamic voice on 106 & Sports, Newton steps into this powerful moment seamlessly, uniting faith, football, and culture during one of Super Bowl weekend’s most meaningful traditions.
From inspiring performances to heartfelt reflections, Cam guides an unforgettable night that honors purpose beyond the game.
SUPER BOWL SOULFUL CELEBRATION HONOREES
RANDY MOSS, Lifetime of Inspiration Honoree
A generational talent whose dominance redefined the wide receiver position, Moss’s impact extends far beyond the stat sheet. From his electrifying performances on the field to his authenticity, resilience, and influence off it, he has shaped conversations around excellence, identity, and representation in sports.
As a player, broadcaster, mentor, and cultural icon, Randy Moss continues to inspire generations to push boundaries, own their greatness, and go higher, making him a fitting recipient of the Lifetime of Inspiration Award.
JAVON HARGRAVE, HBCU Player Spotlight (Minnesota Vikings)
A proud alumnus of South Carolina State University, Hargrave’s journey from HBCU roots to NFL excellence reflects perseverance, discipline, and pride in legacy.
JAMEIS WINSTON, Faith in Action Honoree (New York Giants)
Recognized for his outspoken faith, leadership, and commitment to service, Winston exemplifies how purpose and belief can drive impact both on and off the field.
SUPER BOWL SOULFUL CELEBRATION PERFORMERS
NFL PLAYERS CHOIR, A Super Bowl Soulful Celebration tradition returns.
The NFL Players Choir is one of the most powerful traditions of Super Bowl week. Founded in 2008 as part of the Super Bowl Soulful Celebration, the Choir brings together current and former NFL players in a moving expression of faith, unity, and purpose. Under the direction of gospel standout Myron Butler, the Choir returns this year to the Super Bowl Soulful Celebration and will also be featured on the NFL Honors telecast—continuing a legacy that uplifts the culture on and off the field.
MEET THE VISIONARY BEHIND SUPER BOWL SOULFUL CELEBRATION – MELANIE FEW
Melanie Few, Founder, Executive Producer, and NFL Sanction Holder of Results Marketing and Media (RMM). Melanie is the only female and person of color with an NFL sanctioned event. She also founded the (NFL) Players Choir in 2014, which has become a staple performance at Super Bowl Soulful Celebration.
The Players Choir drew national recognition with their fan favorite appearances on “America’s Got Talent” in 2022 and NFL Honors during Super Bowl.
Melanie’s company RMM has partnered with agencies and corporations alike to create, plan and produce over two hundred integrated marketing events, representing more than thirty brands across sixty product categories.
SUPER BOWL SOULFUL CELEBRATION ASSETS
ABOUT BET MEDIA GROUP
About BET Media Group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.
Through a powerful portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, BET connects audiences across cable, streaming, digital, live events, studios, and global platforms, delivering culturally resonant content that reflects the depth, creativity, and impact of the Black experience.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET announcements, visit paramountpressexpress.com/bet/
ABOUT SUPER BOWL SOULFUL CELEBRATION
About Super Bowl Soulful Celebration
For more than a quarter of a century, the Super Bowl Soulful Celebration has stood as the premier NFL-sanctioned inspirational program of Super Bowl week, bringing together music, faith, football, and culture in a powerful celebration of purpose and impact. The event bridges communities through meaningful storytelling, dynamic performances, and authentic voices, spotlighting NFL players, award-winning artists, and cultural leaders whose influence extends far beyond the game.
Founded in 1999 during Super Bowl XXXIII in Miami by veteran marketer Melanie Few, the Super Bowl Soulful Celebration is now in its 27th year and continues to thrive. This year’s edition offers audiences a deconstructed, broadcast-first experience designed to inspire reflection, unity, and connection during the biggest weekend in sports.
